100 couture, is an upcoming fashion brand based here In Nairobi that offers sleek and exquisite apparel for those who like standing out of the crowd. They approached me to help them develop a brand identity that was both stylish and modern and that actually resonated with their targeted niche; One that would also set them apart from the densely populated market. After a sit down with the director and his team discussing what he envisioned for his brand, this is what we were able to come up with based on our productive discussion.